Build More Trust / Develop Better Relationships

Don’t overlook these crucial marketing ideas when it comes to developing¬†better relationships with customers.

  • Contact every user who stops using your service and find out why.
  • Eagerly pay attention to people who mention you online and engage with them in a way that they prefer to be engaged.
  • Sponsor industry events and actually show up to meet attendees.
  • Write a thank you note every day, to someone who doesn’t expect one.
  • Build your permission email list by 1% every day.
  • Write a blog every day, not to sell, but to teach.
  • Create a newsletter for every journalist who covers your space, and deliver it every three weeks, even when you’re not asking for anything. Just to keep them in the loop.¬†
  • Connect people in your industry, because you enjoy it.
  • Host community meetings in your store.
  • Put a lemonade stand in front of your business and let the local kids donate the money to whatever charity they like.
  • Hand out free samples every chance you have.
  • Keep in touch with people who used to work with you and continue to help them get great gigs and new business, even years later.
  • Run classes for your customers.
  • Run classes for your competitors.(source: Seth Godin July 2012)¬†