Thanking your employees near or over Thanksgiving week is at best a cliché, and at worst hollow and counterproductive, and will more likely be seen for the marketing ploy it is. Thanksgiving isn’t a day. It isn’t an email to employees. It isn’t a pre-written message from the CEO.
Companies that treat their employees well all year and regularly express thanks for their work and loyalty are reaping the rewards of greater employee retention, positive brand awareness and word-of-mouth.
So how do you make thanking employees and other key constituents a habit year-round? Here are a four recommendations that can become part of your regular communication rhythm:
1. Thank you notes
2. Surprise extras
3. Random calls from executives
4. Like and favorite their content on social
Article Excerpted from piece written by Matt Heinz, the President of Heinz Marketing.