No matter how good you are at your job, you probably often think: I could be doing more. Call it work-life balance, work-life coexistence, or simply life, but balancing responsibilities can be stressful in an always-on world.
Here are some snippets of profound quotes from a few top business execs to help you get your own Work-Life Balance on… (full story and quotes here)
#1 Understand that work is a rubber ball. If you drop it it will bounce back. but the other four balls – family, health, friends, and spirit are made of glass. They will be irrevocably scuffed, marked, nicked, damaged, or even shattered. They will never be the same. You must understand that and strive for balance in your life.” – Brian Dyson, Former COO of Coca-Cola
#2 “You don’t have to make yourself miserable to be successful.“
#3 “You will never feel truly satisfied by work until you are satisfied by life.”
#4 You can’t have everything you want, but you can have the things that really matter to you. We need to do a better job of putting ourselves higher on our own ‘to do’ list.”
#5 “Don’t confuse having a career with having a life.”
Love or hate the music of The Grateful Dead, you should know that they were cutting-edge marketers, as detailed in a book called Marketing Lessons from the Grateful Dead.
Create a new category of business that works for YOU
Cut out your middleman
Let your customers spread your brand (much easier now using social media)
Get a cool brand name
Become a “platform” for other businesses
Communicate directly with your customers
Use technology to gain an edge
Hire a “community” manager to make your customers love you
Almost 50 years after their start, The Dead is still proving that being unique and doing what comes naturally is the best way to build a following for your business.
Excerpt adapted from article in Business Insider
Buy the book: Marketing Lessons from the Grateful Dead:
Many of our clients now use VIDEO interviews as part of their marketing message -on their websites, for their sales pitches, and even to promote their products and services on local and national news programs.
Here are a few tips to keep in mind when you’re asked to speak for your business:
- Look the part. Thoughtfully consider your wardrobe choice. Avoid stripes, all black and bold prints, and don’t be afraid of makeup (this goes for men too!)
- Be deliberate. It is important to be aware of your hand placement and gestures, your posture (whether sitting or standing) and your eye contact with the camera and the interviewer.
- Speak your mind. Be honest and direct when conveying your message. Be mindful of articulation and rate of speech and don’t shy away from silence!
- Breathe. If you are nervous, take slow deep breaths before the interview begins. Also, remember to breathe during the interview itself!
- Practice makes perfect. The more you rehearse, the more natural you will look and feel. A mock interview session will enable you to speak your answers aloud and practice gestures and eye contact. If possible, record yourself and watch for areas of improvement.
The key to any successful interview is to relax, be comfortable, and make sure you are well-prepared before going on camera. (excerpt courtesy of Melissa Simas Tyler of O’Neill and Associates)