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Thought-Provoking Quotes About Work-Life Balance

No matter how good you are at your job, you probably often think: I could be doing more. Call it work-life balance, work-life coexistence, or simply life, but balancing responsibilities can be stressful in an always-on world.

Here are some snippets of profound quotes from a few top business execs to help you get your own Work-Life Balance on… (full story and quotes here)

#1 Understand that work is a rubber ball. If you drop it it will bounce back.  but the other four balls  – family, health, friends, and spirit are made of glass. They will be irrevocably scuffed, marked, nicked, damaged, or even shattered. They will never be the same. You must understand that and strive for balance in your life.” – Brian Dyson, Former COO of Coca-Cola

#2 “You don’t have to make yourself miserable to be successful.

#3 “You will never feel truly satisfied by work until you are satisfied by life.”

#4 You can’t have everything you want, but you can have the things that really matter to you. We need to do a better job of putting ourselves higher on our own ‘to do’ list.”

#5 “Don’t confuse having a career with having a life.”

Read the whole piece and Find out who said which quote here

Excerpt courtesy of Salesforce.com‘s contributing writer Heike Young 

8 ideas to use for your business, courtesy of Jerry and the Boys

Love or hate the music of The Grateful Dead, you should know that they were cutting-edge marketers, as detailed in a book called Marketing Lessons from the Grateful Dead.

Create a new category of business that works for YOU
Most bands of the period focused on selling albums to make their money. The Dead went the opposite way. They decided to make their money on their live show and toured almost all year round. Go against the norm -Carve out your own niche market.    

Cut out your middleman
Rather than selling tickets through Ticketmaster, they simply sold the tickets directly to their fans. Deal direct with your customers.  

Let your customers spread your brand (much easier now using social media)
Decades before Napster, the Dead grasped the value of peer to peer sharing. Unlike other bands at the time, the Dead didn’t try and stop people from bootlegging their live shows. Microphone stands were a regular sight at their concerts.  Encourage your customers to spread your name, and your content.

 Get a cool brand name
The band decided to get away from its original generic name The Warlocks – and renamed themselves the Grateful Dead to be unique and memorable. When you select an uncommon name, it’s unlikely that consumer will confuse your product with something similar. They will remember you. (I bet Jerry would think 95 North is a cool name for a marketing company….don’t you? )

Become a “platform” for other businesses
If you have a very successful product like the Grateful Dead had, it’s easy to open it up to others to build off your success. Case in point, the parking lots at Dead shows became a traveling ecosystem of businesses – from veggie burritos to handmade jewelry to magic mushrooms. Don’t be afraid to partner with businesses and allow them to grow WITH your brand and products. 

Communicate directly with your customers
The Dead were one of the first to have their own nationwide mailing list that connected them directly with their fans. Decades later, they were one of the early adopters of email.  It’s now easier than ever to communicate with customers – so start doing it today!   

Use technology to gain an edge
Rather than rely on what was available, the band built their own concert rig which traveled with them wherever they went. No explanation needed.  

Hire a “community” manager to make your customers love you
In 1968 the Dead hired a fan, Scott Brown, to help them manage their community. Way before Facebook and Twitter, the manager shared small, personal details with their Fan Club. The band also responded directly to personal messages and shared user generated content like artwork with the larger community through their mailing list. Hire social media “fire-starter” or groom an enthusiastic salesperson to spread your company name.  

Almost 50 years after their start, The Dead is still proving that being unique and doing what comes naturally is the best way to build a following for your business. 

Excerpt adapted from article in Business Insider  

Buy the book: Marketing Lessons from the Grateful Dead:
by David Meerman Scott and Brian Halligan

5 Steps for a Successful On-Camera Interview

Many of our clients now use VIDEO interviews as part of their marketing message -on their websites, for their sales pitches, and even to promote their products and services on local and national news programs.  

Here are a few tips to keep in mind when you’re asked to speak for your business:   

  1. Look the part. Thoughtfully consider your wardrobe choice. Avoid stripes, all black and bold prints, and don’t be afraid of makeup (this goes for men too!)
  2. Be deliberate. It is important to be aware of your hand placement and gestures, your posture (whether sitting or standing) and your eye contact with the camera and the interviewer.
  3. Speak your mind. Be honest and direct when conveying your message. Be mindful of articulation and rate of speech and don’t shy away from silence!
  4. Breathe. If you are nervous, take slow deep breaths before the interview begins. Also, remember to breathe during the interview itself!
  5. Practice makes perfect. The more you rehearse, the more natural you will look and feel. A mock interview session will enable you to speak your answers aloud and practice gestures and eye contact. If possible, record yourself and watch for areas of improvement.

The key to any successful interview is to relax, be comfortable, and make sure you are well-prepared before going on camera. (excerpt courtesy of Melissa Simas Tyler of O’Neill and Associates)